Author Topic: budweiser yes, but kind of cool  (Read 1925 times)

Offline weithman5

  • Senior Brewmaster
  • ******
  • Posts: 1668
  • naperville, il
    • View Profile
Don AHA member

Offline denny

  • Administrator
  • I must live here
  • *****
  • Posts: 11626
  • Noti OR [1991.4, 287.6deg] AR
    • View Profile
    • Dennybrew
Re: budweiser yes, but kind of cool
« Reply #1 on: April 17, 2013, 09:59:34 AM »
Hmmmm....

"Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces."  Maybe getting less Bud is an advantage?
Life begins at 60.....1.060, that is!

www.dennybrew.com

The best, sharpest, funniest, weirdest and most knowledgable minds in home brewing contribute on the AHA forum. - Alewyfe

Offline redbeerman

  • Senior Brewmaster
  • ******
  • Posts: 1713
  • On the banks of the mighty Susquehanna
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #2 on: April 17, 2013, 10:04:57 AM »
Noticed the link for the 15 best beers in the world.  Most of them are Imperial Stouts.  Didn't know that Bourbon County Stout was no longer being made.  Too bad.  Expensive, but quite an awesome beer.
CH3CH2OH - Without it, life itself would be impossible.

[441, 112.1deg] AR

Jim

Offline gsandel

  • Brewer
  • ****
  • Posts: 324
  • www.onbeer.blogspot.com
    • View Profile
    • On Beer
Re: budweiser yes, but kind of cool
« Reply #3 on: April 17, 2013, 10:11:20 AM »
IMO, dumb gimmick.....11 ounce can for the fashonably hip.

I am a curmudgeon, however, as the only can I really like as a beer package is a keg.  If ever given the choice, I choose a bottled product over an equivelant canned one....even if I pour it into a glass.

I understand the ecological and beer quality aspects of the can, and appreciate the craft beer movement to provide an "on the go" packaging alternative.....it is just my personal last choice unless I need it for a reason (like a park, or the pool).

But then again, being a homebrewer, with a kegerator, and stainless steel growlers....I am not much of a packaged beer consumer anyway.
You wouldn't believe the things I've seen...

Online theDarkSide

  • Brewmaster General
  • *******
  • Posts: 2069
  • Derry, NH
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #4 on: April 17, 2013, 10:13:08 AM »
I bet it was intended to be the shape of a woman, since cans normally stand upright.  But they are saying bowtie so they don't get protested.  But we all know the average Bud drinker is going to look at it and say,"Damn...that's hot" ;D

Sergeant - BNArmy Member
AHA Member
Seacoast Homebrew Club Member
https://www.facebook.com/SeacoastHomebrewClub
Stephen M.
------------------------------------------------

Offline kmccaf

  • Brewer
  • ****
  • Posts: 254
  • Kyle (Champaign, IL)
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #5 on: April 17, 2013, 10:25:19 AM »
Noticed the link for the 15 best beers in the world.  Most of them are Imperial Stouts.  Didn't know that Bourbon County Stout was no longer being made.  Too bad.  Expensive, but quite an awesome beer.

Bourbon County Stout is still being made. The Rare Bourbon County Stout is what was retired.
So it goes.

Offline dmtaylor

  • Brewmaster
  • *****
  • Posts: 771
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #6 on: April 17, 2013, 10:27:02 AM »
Hmm... let's do the math here... assuming they'll charge the same price for these packages compared with 12-ounce packaging, they will bring in revenues of 12/11.3 what they did before... this is a 6.2% return.  Surely the average Bud drinker knows and cares that this is the real reason for the "bow tie" design.  Ha.  Worthless gimmick.  Anything to make more money.
Dave

"This is grain, which any fool can eat, but for which the Lord intended a more divine means of consumption. Let us give praise to our Maker, and glory to His bounty, by learning about... BEER!" - Friar Tuck (Robin Hood - Prince of Thieves)

Offline thatgeekguy

  • Cellarman
  • **
  • Posts: 65
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #7 on: April 17, 2013, 10:27:56 AM »
Almost an ounce less beer, and comes in an eight-pack to further confuse consumers. They'll set the per can price the same or slightly higher than a standard 12oz can for the 'cool factor', and most people won't do the math with the eight pack added. InBev laughs all the way to the bank....
I'm only here for the beer....

Offline thatgeekguy

  • Cellarman
  • **
  • Posts: 65
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #8 on: April 17, 2013, 10:29:03 AM »
Hmm... let's do the math here... assuming they'll charge the same price for these packages compared with 12-ounce packaging, they will bring in revenues of 12/11.3 what they did before... this is a 6.2% return.  Surely the average Bud drinker knows and cares that this is the real reason for the "bow tie" design.  Ha.  Worthless gimmick.  Anything to make more money.

If you don't have good beer, have good gimmicks....
I'm only here for the beer....

Offline Joe Sr.

  • Brewmaster General
  • *******
  • Posts: 2315
  • Chicago - NORTH SIDE
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #9 on: April 17, 2013, 10:55:04 AM »
Maybe getting less Bud is an advantage?

I believe you have hit upon a truism.  Beer of last resort.
It's all in the reflexes. - Jack Burton

Offline beersk

  • Senior Brewmaster
  • ******
  • Posts: 1870
  • In the night!
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #10 on: April 17, 2013, 10:57:38 AM »
Hmmmm....

"Consumers will be giving up about an ounce of beer to get that conversation started. The new can holds 11.3 ounces rather than the standard 12 ounces."  Maybe getting less Bud is an advantage?
Yes, but they'll charge the same for it, I assure you! And the consumer will be none the wiser.

Oh, Dave already said that...ah well. Budweiser is lame.
Watch out for those Cross Dressing Amateurs!

Offline HoosierBrew

  • Brewmaster General
  • *******
  • Posts: 2211
  • Indianapolis,IN
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #11 on: April 17, 2013, 11:16:43 AM »
Typical BMC BS.  All style over substance.
Jon H.

Offline weithman5

  • Senior Brewmaster
  • ******
  • Posts: 1668
  • naperville, il
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #12 on: April 17, 2013, 11:34:31 AM »
Hmm... let's do the math here... assuming they'll charge the same price for these packages compared with 12-ounce packaging, they will bring in revenues of 12/11.3 what they did before... this is a 6.2% return.  Surely the average Bud drinker knows and cares that this is the real reason for the "bow tie" design.  Ha.  Worthless gimmick.  Anything to make more money.
neglecting of coarse the cost of engineering, design, fabrication.  it will probably have a limited run, for people who like to collect cans
Don AHA member

Offline euge

  • Official Poobah of No Life.
  • *
  • Posts: 7208
  • Estilo Casero
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #13 on: April 17, 2013, 02:42:51 PM »
And 11.3oz is practically 334ml like euro beer bottles. They're going metric!
The first principle is that you must not fool yourself, and you are the easiest person to fool. -Richard P. Feynman

Offline klickitat jim

  • I spend way too much time on the AHA forum
  • ********
  • Posts: 2601
    • View Profile
Re: budweiser yes, but kind of cool
« Reply #14 on: April 17, 2013, 03:02:27 PM »
What is Budweiser?

"Freedom is temporary unless you are also Brave!" - Patriot