Author Topic: Logo Feedback  (Read 11203 times)

Offline tschmidlin

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Re: Logo Feedback
« Reply #75 on: April 26, 2013, 09:47:28 AM »
I thought I wandered into a thread about Dogfish Head for a second... ;D

Step 1) Make a gibberish brand name
Step 2) Make beer that's as good Dogfish Head's
Step 3) ??
Step 4) Profit!

PS - "The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child."
It doesn't make it a great name, but that is a very simple, succinct, and easy to understand story.
Tom Schmidlin

Offline nateo

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Re: Logo Feedback
« Reply #76 on: April 26, 2013, 09:50:07 AM »
It doesn't make it a great name, but that is a very simple, succinct, and easy to understand story.

I agree it's not a good name, and that it's not a great backstory, but it's slightly better than the OP's. I actually didn't know where it came from before I looked it up, but I had just assumed it was the name of somewhere in Delaware.
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Offline a10t2

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Re: Logo Feedback
« Reply #77 on: April 26, 2013, 09:51:00 AM »
Step 2) Make beer that's as good Dogfish Head's

Can I just keep making good beer instead? Or do I have to bitter it with the saliva of an endangered South American lizard? ;)

At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.
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Offline nateo

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Re: Logo Feedback
« Reply #78 on: April 26, 2013, 09:55:24 AM »
At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.

Yes, sometimes brands succeed despite bad marketing, but brands never succeed because of bad marketing.

One of the most successful restaurateurs in Denver had about a 5-year timescale for each venue. It'd open, get a lot of business because it's the hip new thing, ride that until it's not as profitable anymore, shut down, remodel the space, and open a new restaurant with a different concept.

So even if your marketing is bad now, you can always rebrand later, assuming you don't go out of business in the meantime.
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Offline Slowbrew

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Re: Logo Feedback
« Reply #79 on: April 26, 2013, 10:51:13 AM »
At any rate, my point was that branding that's totally unrelated to beer doesn't preclude success in this industry.

Yes, sometimes brands succeed despite bad marketing, but brands never succeed because of bad marketing.

One of the most successful restaurateurs in Denver had about a 5-year timescale for each venue. It'd open, get a lot of business because it's the hip new thing, ride that until it's not as profitable anymore, shut down, remodel the space, and open a new restaurant with a different concept.

So even if your marketing is bad now, you can always rebrand later, assuming you don't go out of business in the meantime.

A guy who runs several bars (at a time) explained that exact business plan to me one evening.  He would remodel a bar, do an intensive ad campaign and be open for 4 to 6 months.  3 months to recoop cost and 1 to 4 months profit depending on business.  Then close it, remodel it and repeat.  He typically had 6 to 10 bars open at any given time and was making a 7 figure/year income.

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Offline nateo

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Re: Logo Feedback
« Reply #80 on: April 26, 2013, 10:55:56 AM »
A guy who runs several bars (at a time) explained that exact business plan to me one evening.  He would remodel a bar, do an intensive ad campaign and be open for 4 to 6 months.  3 months to recoop cost and 1 to 4 months profit depending on business.  Then close it, remodel it and repeat.  He typically had 6 to 10 bars open at any given time and was making a 7 figure/year income.

Yeah, I don't remember the guy's name, but he owned about half the restaurants in Larimer Square (kind of posh neighborhood downtown). He always gets "managing owners" to go in with him on the projects, to keep his name out of the spotlight, so people don't realize it's the same guy bankrolling all these different projects.

I'm surprised the guy you know could turn them around so quickly, but I believe it.
« Last Edit: April 26, 2013, 11:00:16 AM by nateo »
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Offline nateo

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Re: Logo Feedback
« Reply #81 on: April 27, 2013, 08:56:42 AM »
Pete - I really hope we haven't scared you off. It's easy to hit a wall and shut down. You need to power through it, and make yourself and your project better.

A couple weeks ago, I had a large project in my cost accounting class where I made a variable-costing flexible budget for a manufacturing company (cash disbursements, expenses, pro forma income statements and balance sheets). Here's a small sample of the feedback I got from my prof on my first draft:

"Your formatting is terrible. Get rid of it. You are over purchasing by ignoring beginning inventory. You ignore accounts payable in cash disbursements.  Again your format is bad. You missed depreciation in the S&A budget. So the budget is incomplete and that also throws off your cash budget. Again the cash budget is poorly formatted and incorrect. Remember this is more than just put it down.  It has to communicate the details."

I had invested a ton of time and effort into the project, so this came as a gut punch to me. But, I realized he was right that it was terrible. So I threw the whole thing out, and started over from scratch. My prof said the finished draft looked "very professional."

One of the most important concepts in business decision-making is the idea of "sunk costs." The amount of time/effort/cash invested in a project is gone whether you continue with the project or not. It should have no impact on whether you should finish the project or scrap it and start over. Wherever you are, it's where you're going that matters, not where you've been. The worst thing you can do is let your vanity and ego prevent you from realizing (and correcting) your shortcomings.
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Offline Thirsty_Monk

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Re: Logo Feedback
« Reply #82 on: April 28, 2013, 11:03:37 AM »
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.
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Online klickitat jim

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Re: Logo Feedback
« Reply #83 on: April 28, 2013, 11:20:57 AM »
Sounds familiar

"Friends don't let friends drink bad beer"


Offline nateo

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Re: Logo Feedback
« Reply #84 on: April 28, 2013, 11:49:52 AM »
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Oh man, that's a bummer. But if it weren't for those guys, you wouldn't look as cool, right?
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Offline Pawtucket Patriot

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Re: Logo Feedback
« Reply #85 on: April 28, 2013, 12:51:12 PM »
I hate to sound jaded, Leos, but I'm right there with you.  There are a lot of startups in the Twin Cities that are making very good beer, but there are definitely some whose product just doesn't cut it.  I've had your Czech Pils, Czech Dark and Vienna, and can safely say that you are making an incredible product.  So, I guess take heart in that!   ;)
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Offline majorvices

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Logo Feedback
« Reply #86 on: April 28, 2013, 03:20:10 PM »
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Don't wanna say I told ya so .... But .... ;)
Keith Y.
Self appointed "All Grain" section pruner

Offline Thirsty_Monk

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Re: Logo Feedback
« Reply #87 on: April 28, 2013, 03:41:56 PM »
This in not to the topic.
After yesterday beerfest that I samples a dozen if local breweries I have correct t my opinion.
There is about half breweries that are making unmemorable to bad beers.

I was quite desipointed about it. Most of these breweries are new breweries.

Don't wanna say I told ya so .... But .... ;)
You were right.
Na Zdravie

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Bohemian Pilsner
Bohemian Dark Lager
Smoked Bock
MaiBock
American Brown Ale
Marzen
Root beer

Online mtnrockhopper

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Re: Logo Feedback
« Reply #88 on: April 30, 2013, 07:36:24 AM »

Step 1) Make a gibberish brand name
Step 2) Make beer that's as good Dogfish Head's
Step 3) Start it in 1995
Step 4) Profit!

PS - "The brewery takes its name from Dogfish Head, Maine where founder Sam Calagione spent summers as a child."
That should help
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Offline newrocset

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Re: Logo Feedback
« Reply #89 on: May 04, 2013, 09:56:32 PM »
I think you need to put your bug on a hop or tuft of grain.
I also think the bug would work if it's cute and had a personality, but you don't want it to appeal to children.
I think you should develop a hybrid of #1 and #2.
« Last Edit: May 04, 2013, 11:29:14 PM by newrocset »
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