+1 to Denny. When we first started planning the book, one of the big things we knew we needed to do is to find what would be different about our book. We struggled with it for a few weeks before we found a through line that felt different and gave us avenues to discuss a bunch of different topics.
One of the things we wanted to do is engage everyone else and find out how you guys are playing and experimenting. Hence, the ExperimentalBrew.com site.
As for the cash, this year, which will be a banner year for the amount of writing I've been doing, will amount to a whole lot of minimum wage work. I think I can make it rain in a MickeyD's, but that's about it.
(But it is is fun [when I'm not grousing] and hopefully useful.)