I like Jester King's response to all of it. Switch over to a brewpub license. Cap production at 10,000 bbls per year, self distribute 1,000 bbls per year, and have a distributor sell the rest. I think they were at 1,400 bbls last year. Now they can charge for beer in the tasting room and sell bottles to go. Their model, with lots of barrel aging, really lends itself to this.