I'm saying there is a difference between sipping beer and drinking beer. Just like with the hot pepper, a small sample doesn't give you the full effect. I notice the flavor in a canned beer at the back of my mouth and throat, and more so if I'm drinking rather than sipping. After a half a beer, it begins to subside... I suppose if I forced myself to drink canned beer long enough I wouldn't know the difference either... it would be an acquired taste... most people don't like coffee right off the bat either, its something they get used to.