I'm just curious, how does, "...they are endowed by their Creator with certain unalienable Rights..." in any way promote religion? You have to make some pretty strong assumptions to get to that conclusion.
What is being stated is that these rights are intrinsic to existence. If you are alive, these rights are yours. You are born with these rights; they are not bestowed upon you by government.
FWIW I am a spiritual person. I am not offended by the commercial. I think SA Cinder Bock ROCKS, and will continue to cast my dollar votes at it.