I don't know if fair use parody would apply when it's for-profit advertising for a product. Ten seconds on wikipedia, which is about the extent of my legal background, found this:
"In Campbell v. Acuff-Rose Music Inc the Supreme Court recognized parody as a potential fair use, even when done for profit. Roy Orbison's publisher, Acuff-Rose Music Inc, had sued 2 Live Crew in 1989 for their use of Orbison's "Oh, Pretty Woman" in a mocking rap version with altered lyrics. The Supreme Court viewed 2 Live Crew's version as a ridiculing commentary on the earlier work, and ruled that when the parody was itself the product rather than used for mere advertising, commercial sale did not bar the defense."