The problem is you get groups of people hoarding the beer because they can make a huge profit off of it. You can buy Heady by the case in certain retail locations in Northern VT but there is a case limit. The stores are reporting people lining up waiting for the delivery truck. The beer, needless to say, is in high demand. With these people buying to just resell online, the supply gets smaller so the victim becomes those people who just want to get the beer for themselves.
Of course if there are people out there willing to pay a $100 markup on the case, then there will be people acting as their distributor.