I've given up on removing labels. Seems like more work than it's worth. Plus, in Maine there's a five cent refund on each bottle (15 on wine and liquor). If I'm passing out bottles, I tend to pass out the ones with labels, figuring that if I don't get the bottle back, they'll at least return it instead of throwing it in the trash. Plus the labels might open someone up to a beer they didn't know existed.