Very nice. I like the simplicity, elegance, and class of the video commercial.
What are your goals with creating and running the commercial spot? And, any idea on how effective the commercial spot is at achieving these goals?
The overall goals is the brand/brewery avarness or as a big guys say it "consumer education".
We want that people visit out brewery and taproom and by the way you can buy our beers in grocery/liquor stores and they are in cans.
It is hard to measure the ad campain.
Sometimes it takes multiple times to run the same campain.
General role is that you should spend between 5 to 10% of sales on marketing.
Well we filled tap room yesterday and got some walk ins today even before we opend.
We shall see.