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Author Topic: Feedback on Beer Release Events at Breweries  (Read 1384 times)

Offline Mike V. Sardina

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Feedback on Beer Release Events at Breweries
« on: January 03, 2014, 02:31:54 pm »
I am curious about those of you who may have either attended a special beer release at a brewery, or who may have helped to organize or execute such an event. 

Generally, I am interested in getting some quality feedback and suggestions for how to host a terrific event.  Some questions that I am interested in, include:

  • Was the beer release for a beer that was bottled, or was it a special draft beer release?  For example, Dark Lord Day versus the Pliny the Younger release?
  • Was the event a single day, time-slotted event, or was it a weekend-long or week-long celebration surrounding the new beer?
  • Was the event a single, flat or ticketed price, or was the event pay-as-you-go?
  • What did the brewery do right?
  • What did the brewery do wrong?

I would also welcome and appreciate any other comments or suggestions that folks might have.

Thanks and Cheers.

Mike V. Sardina

2014 AHA Governing Committee Candidate