I suspect it was done on purpose for the free publicity. It's not the first time we've seen this exact story.
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For those thinking that it was all done for publicity, you don't know Jeff.
Exit 6 is the brewery right now the street from my mom's house in St. Louis and is the "family watering hole".
The owner, Jeff, is a former homebrew club president who left his post when he opened this place. It is his only source of income and he works 100-120 hours a week. He is brash, cocky and totally enjoyable. Knowing the man, I would expect nothing else from him, and am very happy that the little brewery down the street has gotten some free publicity.
The beer in question is now called "The F Word" and really is quite delicious.