[Thirsty_Monk]

Now this one is a little more interesting and less black and white.

Big sky going after InBev.

http://m.missoulian.com/news/local/missoula-brewer-sues-anheuser-bush-over-hold-my-beer-videos/article_e6955dfc-724a-11e3-8030-0019bb2963f4.html?mobile_touch=true

said Rob McCarthy, vice president of Bud Light marketing. “There is no trademark use of the phrase ‘Hold my beer and watch this,’

A-B VP of marketing should learn how to use internets.
Yes Big Sky holds this trademark in beer category.

Word Mark    HOLD MY BEER AND WATCH THIS
Goods and Services    IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20040224. FIRST USE IN COMMERCE: 20040224
Standard Characters Claimed    
Mark Drawing Code    (4) STANDARD CHARACTER MARK
Serial Number    77647740
Filing Date    January 12, 2009
Current Basis    1A
Original Filing Basis    1A
Published for Opposition    June 23, 2009
Registration Number    3679052
Registration Date    September 8, 2009
Owner    (REGISTRANT) Big Sky Brewing Company CORPORATION MONTANA 5417 Trumpeter Way Missoula MONTANA 59808
Attorney of Record    Shane A. Vannatta
Type of Mark    TRADEMARK
Register    PRINCIPAL
Live/Dead Indicator    LIVE

[reverseapachemaster]

I think the Big Sky case is extremely black and white given Big Sky has a mark for beer purposes on the identical phrase.

[Stevie]

I remember seeing "hold my beer" t-shirts and the jokes from when I was a kid, well before big sky existed.

[Jimmy K]

I remember seeing "hold my beer" t-shirts and the jokes from when I was a kid, well before big sky existed.

Don't confuse trademarks with patents/copyright. Patents/copyrights are for original ideas. Trademarks just reserve a word or phrase for your use as branding - it doesn't need to be original. For example, I could trademark Delaware Brewing Company, Triangle Brewpub, or Idiot Taproom even though I didn't invent Delaware, triangles, or idiots.