NB has been in Texas for a long time. I seem to think those bombers still sell for around $3-4 but I might be wrong. Slightly more expensive than the six pack.
I know a lot of people aren't fans of NB's core line up. They were one of the few craft offerings in the state in the early 2000s when I started down this path so they were a big part of my conversion. I have a soft spot for them although honestly I don't buy NB beers very often outside of the Lips of Faith series. I would buy their core beers more often but after tasting them at the brewery, extremely fresh, and tasting what we get here it is a huge loss in quality here. I wonder if the beers sit at the distributor under unpleasant conditions. Even the malty beers like Abbey lose a lot of character by the time they reach Dallas. Fat Tire actually has some noticeable hop flavor at the brewery. Here, not so much.