I do like my Hydrfolask, though, not sure if I would put it above my keg system. Nice ads and a half step in terms of helpful information to those uninitiated to the hobby. I've learned that baby steps help a lot of people get into homebrewing and I know of only one guy who gave up on brewing - he likes golf too much!
Congrats to Annie for furthering the art of homebrewing - it is growing fast and will continue with articles like this appearing more and more in mainstream media (even if this one is advertising disguised as journalism...)