I think there's a sliding scale. Indoors is better than wild swings outside, an inner room that only swings a few degrees is better than just any old room, water bath or a wet towel is better than nothing to keep cool, a refer with adjustable control, a thermowell to measure the true beer temp... it progressively gets better. But I think the progressive curve gets steep when you get dual temp control with very little fluctuation.
No matter how fancy your brewing equipment or how award winning your recipes are, until you can maintain the fermentation temp, it's like a cool car with the best engine, but no steering wheel.