Purely technical. We already have two social meetings per month, and as those are in the evening and as this is France, they don't get started until 9pm. I was used to these sort of things getting going at 6pm and ending around 9 (what they do in London for example), and for most of the social meetings I ended up sitting in the bar by myself waiting around for 2 hours before people started to show up. Thus I figured I'd just start something else that I could do on my own schedule. Fourth Sunday of the month at 1pm is totally doable for me, so I picked that time and now we've got 5 or 6 people scheduled to come by. From what I've seen the majority of the club is not really interested in hearing about how they can improve their beer (even if they could probably use it) so everybody wins.