This is an interesting angle on the topic.
I can see two methods of judging a beer: the way the BJCP does it, and the way the consumer does it. A given beer is entered into the style category it most closely resembles. Then it is judged either by how accurately it hits the bullseye of style guidelines, or on its appeal qualities.
For example of what I mean by appeal, from the World Beer Awards:
"Entrants will be tasted blind and marked to an agreed and strictly enforced marking system. As well as aroma, flavour, appearance/condition, mouthfeel and finish the judges will look for beer with balance, character, complexity and quality."
I see nothing wrong with either way of judging. But I am curious why the Homebrew community doesn't have the latter, as it is the most common, intuitive method; and probably what most people think happens when a beer is 'judged.'