I like variety when it comes to beer. I like hoppy beers, Belgianesque styles, Dark German lagers, sours, strong ales, and wood aged ales, etc... I also like light lagers when it's hot outside and I'm sweating, or mowing the lawn. There's a time and place for all of styles of beer. However, I find light lagers to be rather boring. I'm probably not going to order a BMC while in a bar or taproom, especially when there's a dozen or more craft offerings. I'm also less inclined to choose a BMC while at a beer event or a social gathering.
I think the big three are going through a challenging time as the evolution of beer is accelerating. After all, we are amidst a Craft Beer Rennaisance of sorts. Do they get it? Maybe so. The fact is that the beer consuming public is discovering a vast array of some superior tasting, higher quality beer, and for the most part they are liking what they are tasting, and basking in the discovery of this very fine product that we like to call "Craft Beer".