I guess small regional hop yards will get some business.
I would think that the smaller players would be well suited directly to the market of the HBS outlet as well as the newer, small batch players and could prove to be quite profitable.
I'm still curious though as to how the growers are looking at this playing out in the longer term, meaning beyond the typical 5-7 year contract.
While I keep seeing large numbers of proposed new breweries in the pipeline and set to open there is also the failure rate to take into account, the current double digit growth if the industry has to plateau at some point as the market gets saturated and then what? Invested acreage and infrastructure with unplanted fields? What if people turned tired of every beer tasting like grapefruit and cascade or others are no longer the "desired"hops?
Personally I'm getting tired of shopping bottles and going to festivals where every beer is the same type of pale or IPA brimming with "citrus" "fruity" aromas just because it's what's "in"