Looks like a good deal to me. It gets you most of the way there.
you will need some sort of brew-pot. My recommendation is a Turkey Fryer. It provides you with a brew pot, burner, and they are pretty cheap this time of year as you get closer to Thanksgiving. It also will allow you some amount of expandability.
+1 on the recommendation of How to Brew. You will get a huge amount of information out of that book, and I still use it regularly to refer to in the middle of a brewday.
If you want less bitter beer, my recommendation is Northern English Brown Ale. Newcastle brown is a pretty good example of the style, and it is one of my favorites for fall.
However, the best way to figure out what you want to brew is to go to a local homebrew store, and tell them what your favorite commercial beer is. They will be able to help you brew something close to that, and then you will be on your way.
Lastly, Welcome to the obsession, and grab your second kit when you grab your first, cause once you drink your first batch, you will hate to wait for your second to be finished.