Membership questions? Log in issues? Email info@brewersassociation.org

Author Topic: Has Beer as a whole declining?  (Read 1553 times)

Offline wingnut

  • Brewer
  • ****
  • Posts: 357
  • Plainwell MI
Has Beer as a whole declining?
« on: December 23, 2014, 07:14:44 am »
I just read an aricle listing the decline of some major big beer brands over the past few years, and I was wondering if beer as whole consumed in the US is on the decline?

I know craft beer is very much on the rise as far as per capita consumptioon, but these are some pretty big numbers craft beer would have to make up for!

http://www.freep.com/story/money/business/2014/12/21/beers-americans-no-longer-drink/20423613/
-- Wingnut - Cheers!

Offline Stevie

  • Official Poobah of No Life. (I Got Ban Hammered by Drew)
  • *********
  • Posts: 6858
Re: Has Beer as a whole declining?
« Reply #1 on: December 23, 2014, 07:33:18 am »
Articles I have read say yes. Beer sales, on a whole, is declining. Craft beer is picking up some of the lost sales from the biggies, but not at the same clip. I blame the hipsters and all of their fancy cocktails made with craft liquors.

Offline pete b

  • Official Poobah of No Life. (I Got Ban Hammered by Drew)
  • *********
  • Posts: 4148
  • Barre, Ma
Re: Has Beer as a whole declining?
« Reply #2 on: December 23, 2014, 08:46:32 am »
Articles I have read say yes. Beer sales, on a whole, is declining. Craft beer is picking up some of the lost sales from the biggies, but not at the same clip. I blame the hipsters and all of their fancy cocktails made with craft liquors.
I don't blame the hipsters and their fancy cocktails. Its an aging population and fear of carbs.
Don't let the bastards cheer you up.

Offline hopfenundmalz

  • Global Moderator
  • I must live here
  • *****
  • Posts: 10686
  • Milford, MI
Re: Has Beer as a whole declining?
« Reply #3 on: December 23, 2014, 09:38:56 am »
In the US it has declined a little, wasn't there a slight uptick last year?

Worldwide it is up IIRC, think China.
Jeff Rankert
AHA Lifetime Member
BJCP National
Ann Arbor Brewers Guild
Home-brewing, not just a hobby, it is a lifestyle!

Offline denny

  • Administrator
  • Retired with too much time on my hands
  • *****
  • Posts: 27129
  • Noti OR [1991.4, 287.6deg] AR
    • Dennybrew
Re: Has Beer as a whole declining?
« Reply #4 on: December 23, 2014, 10:05:16 am »
The last few years have seen a dramatic growth in both craft and homebrewing.  It's inevitable that they can't maintain that momentum.
Life begins at 60.....1.060, that is!

www.dennybrew.com

The best, sharpest, funniest, weirdest and most knowledgable minds in home brewing contribute on the AHA forum. - Alewyfe

"The whole problem with the world is that fools and fanatics are always so certain of themselves, and wiser people so full of doubts." - Bertrand Russell

Offline majorvices

  • Global Moderator
  • I must live here
  • *****
  • Posts: 11332
  • Polka. If its too loud you're too young.
Re: Has Beer as a whole declining?
« Reply #5 on: December 23, 2014, 03:25:07 pm »
I want everyone to know that I am personally doing my part to stop this decline. Now, if you will excuse me, I must get another beer.

Offline HoosierBrew

  • I must live here
  • **********
  • Posts: 13031
  • Indianapolis,IN
Re: Has Beer as a whole declining?
« Reply #6 on: December 23, 2014, 03:35:33 pm »
I want everyone to know that I am personally doing my part to stop this decline. Now, if you will excuse me, I must get another beer.

That's doing it at the grass roots level, one beer at a time. I salute your sacrifice.  :D
Jon H.