Yeah, I believe Denny set it up last year. It was in the larger conference room off the main hall - good location.
If I could put my hat in the ring for Friday between morning session and afternoon session (like last year), I'd like that. Thursday is out for a lot of us due to NHC judging/stewarding and such.
I don't know the SD layout, but I think the location last year - well away from the hotel rooms, and the timing - right after people got out of a seminar, probably hurt the number of people who brought beer to share...
I remembered the meetup at the last minute, realized my cider/mead/beer was in the hotel room a good distance away, and said "screw it, someone else will bring drinks."