Wow, that article is indeed a rant, and while there is a small part of me that agrees with him, the reality is that in their place I would probably do the same thing. Of course, that quick infusion of cash would go right into another brewery.
This is going to seem petty, and maybe alittle off-topic, but my biggest problem with the whole situation is the name of the brewery.
10 Barrel Brewery? Seriously? To me, that's a total marketing and branding disaster. What happens when you upgrade to a 15 or 30 Barrel system? Can you imagine how many times this conversation takes place on a daily basis?
Customer: "Hey, how are you guys keeping up with capacity with a 10 Barrel brewhouse?"
Tour Guide: "Oh we have a 15 barrel brewhouse now"
Customer: "I thought you were 10 barrel brewery?"
Tour Guide: "we are but we upgraded"
Customer: "so now you're 15 barrel brewery?"
Tour Guide: "no we are still 10 barrel brewery, but we make 15 barrels"
Its like opening up a business named "1 oven bakery" or "3 table restaurant" or "2 truck delivery service"