[denny]

BTW the bird is in the top design. Sideways eye, beak pointing down. This was done by a college kid (well, the goblet was. I spiced it up some and put the type on it.)

A bit too obscure for me...sorry.

[majorvices]

You don't have to apologize, buddy. Just vote! 

[babalu87]

I vote for the classy one with a little YELLOW in it so the Ogres can see it from across a crowded bar

[Hokerer]

Can't please everybody, that's for sure. In the graphic world there is no sense in trying. The point is to get a majority. You guys miss out I guess. 

No biggie. Remember, I'm banned from Huntsville anyways

[richardt]

I think I'm with the majority of responders on this one:  Give the bird the bird.

It's beer, man.  IMHO, the branding and advertising is too cerebral.
Like Denny said: "I've never heard of a yellowhammer.  For that reason, I prefer the logos that have a bird representation on them to give me an idea of what the hell you're talking about!"

Now, a big golden THOR hammer on a tap handle--EVERYONE will want to know what that is all about.  
But like Glitterbug said:  "The label sells the first pint.  The beer sells the rest."
And, when your brewery takes off and has more than one beer to offer, label the hammerhead and/or handle.

I've no skin in the game, but I'd reconsider all 5 -- they're too busy.  Just being honest.  

[majorvices]

I vote for the classy one with a little YELLOW in it so the Ogres can see it from across a crowded bar

And I appreciate your vote and your comments, brotha! 

[majorvices]

I've no skin in the game, but I'd reconsider all 5 -- they're too busy.  Just being honest.  

I appreciate your honesty but there's not going to be a hammer and it won't be considered. Thanks for the other comments though (there's one there I absolutely love and, from a professional opinion, I feel will work perfectly. just looking for comments - all comments!)

[richardt]

No problem, Major.  Good luck!

[tubercle]

Being a student of business I know marketing. Nothing about graphic design but marketing and branding (and brand loyalty) goes a long way.

  Think in future tense. The label may look good now and is important to "snag" the first time customer - the tap handle thing is a good analogy - but what about down the road. How does the logo look on a banner at a festival or some event you may want to sponsor? Neon sign? Tacky, I know, but works for PBR.

 How about trinkets and give-away's like key fobs and those cheap plastic bottle opener things. If you're not advertising you're dying as the saying goes.

  So being able to incorporate the logo onto various media besides a bottle label is important as the operation grows. Might even be on a NASCAR hood one day; who knows.

  Eye catching wise I like 3 & 4 with 4 being a little more sophisticated. Who is your initial target? High dollar high class (ie, uppity) or folks like me that is cheap as it gets but will throw down an extra buck if it's worth it?

[a10t2]

I voted #5 (here and at NB, just so you know). #1 is a nice well-designed logo graphically speaking, but I didn't see that it was a bird until you pointed it out. #3 and #4 are great artwork, but I don't see them translating well to a holistic branding concept. I think #2 and #5 are pretty even stylistically, but the better contrast in #5 makes me think it would scale better, and be more quickly recognizable. Even if you're looking at it across the bar, you can see that it's a big yellow Y, where #2 is just a triangle.

[akr71]

#4 would look great as a mural inside the brewery, but doesn't scream bottle label to me - same with #3
The best part of #2 is the cap - it looks really cool.
I got that #1 was the profile view of a bird head, and by the time I got to #3 I realized that a yellowhammer must be some kind of bird.  Maybe I'd like #1 & #5 with a softer yellow.

[weithman5]

i think the 5th design has it all.

[capozzoli]

Very nice. I voted flying Y 2.

[loopy]

some neat labels, I voted 5 but have some thoughts on all of them.

1) still dont see the bird, neat design but its kinda like the joke that has to be explained.  having to explain it to people generally takes the cool out of it.

2) two looks very home made to me. 

3) looks cool at first, but has some style issues.  the O is too big, I read it as yello - whammer -- and that might be cool for a private joke or two but you dont want any issues with long term branding. 

4) 4 looks quite home made again, its likely not somthing I would pick up.

5) 5 has alot of work in it and it shows. 

thats really cool that your on your way with the yello hammer brewery. 

[thirsty]

I like the black & white one. It's got that classic, old-timey look.