[chrisfloack]

I feel the EXTREME YELLOW logos remind me on an energy drink. I associate beer with nature, quality, and tradition. The logo that illustrates these qualities to me is Logo 3. It would be nice to see how you picture it on a lid and tap.

[rabid_dingo]

I like #1. It took your description for me to see the bird there but I think your target audience will find it
much faster than I.

[richardt]

All this talk about a bird...

http://www.youtube.com/watch?v=2WNrx2jq184 

[bluesman]

My vote is for #1.

I think it has the most class and lends the most professional design IMHO.

[mnstorm99]

As a person who knows nothing of a yeallowhammer, I would say #5 since it clearly shows the bird, but is very nice and clean.

[blatz]

so when the barkeep asks "what do you want" does the patron give him the middle finger?

just messin with you.

I like the first one from a looks perspective.

[tubercle]

so when the barkeep asks "what do you want" does the patron give him the middle finger?

That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.

[richardt]

so when the barkeep asks "what do you want" does the patron give him the middle finger?

That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.

A more polite "cultural" request by the patron could be:  'Hammer me!"

[weithman5]

please keep us posted when available

my 30 year reunion is coming up and i have a classmate in huntsville. i will twist her arm to bring me some.

[tubercle]

so when the barkeep asks "what do you want" does the patron give him the middle finger?

That, Sir, is genius.

 In marketing terms that is known as creating a "culture" around the product.

A more polite "cultural" request by the patron could be:  'Hammer me!"

 Yea, I guess so. I could see a situation with unintended consequences when an irate patron walks in and gives the bar keep the "bird" because he is mad and the bar keep turns around and draws a brew. That would be funny though Until the bar keep gets his tail whipped


 I think "Hammer Time" is already taken by M.C.

[dak0415]

Sort of gives new meaning to the term "getting hammered".

[majorvices]

Sort of gives new meaning to the term "getting hammered".

Which is why we are staying away from "Hammer" as a logo. I don't want to target drunks and young kids who want to get "Hammered". That's not our goal with the name. Our main goal is to appeal to Alabama residents and hopefully (eventually) folks abroad. We want to represent Alabama without being looked on stereotypically (red neck, etc.) The name "Yellowhammer" represents alabama without conjuring up *rebel flags, pick up trucks, trailers and {insert your stereotypical comment here}  

*Unless you take into consideration that the Alabama Soldiers during the Civil War were known as the "Yellowhammers" due to the yellow highlights in their uniform. Hence the origin of the Alabama state bird.

[majorvices]

OK - Sat down yesterday and this morning and dialed it in a little more thanks to all of the great comments I got from people here and elsewhere. I do think that this one might be more approachable, especially for our theme. One of the best comments I got was that the FYV2 was too industrial. Here's a more organic version. Comments welcome and appreciated.

[bluesman]

Looks really good.

At first glance it reads...Yello-Whammer...which would also be a good name.

[babalu87]

Like I said over there
The bird from #3 there and its GOLD

Still VERY NICE though, classy yet mysterious (cue Rush album)