Funny, I hate getting up for working out or for work, but I never have had a problem jumping out of bed at 5am to get the HLT (and coffee) going.
Brewing has sort of turned into my version of meditation/zen practice in a way. On occasion, I brew with others, but the majority of the time, its just me and my dogs in the quiet garage just 'being', creating, and enjoying each other's company. Its a special time for me, and one of the only times I truly get to disconnect and re-ground myself.
As for the product, I've gotten to the point with a few exceptions, a majority of the time, my beer is better, fresher, or more suited to my tastes than what I buy. Couple that with my love of cooking, I am able to put out some food and drink that is nourishing to my soul and that of my friends. There is just an intangible feeling of goodwill there that cannot be valued nor beat. Its not for compliments or approval, just feels good.