Author Topic: Quality, Impact, and Commercial Appeal  (Read 2643 times)

Offline morticaixavier

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Quality, Impact, and Commercial Appeal
« on: January 21, 2015, 07:03:18 PM »
If you had to pick one recipe/style to brew for a contest that was looking for not just accuracy to style but potential commercial appeal and impact what would you brew?

It's not a poll because there would be too many choices.

The only restriction is it would have to be at it's best within 6 weeks of brewday max.
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Offline majorvices

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Re: Quality, Impact, and Commercial Appeal
« Reply #1 on: January 21, 2015, 07:12:08 PM »
Belgian Wheat.

Offline duboman

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Re: Quality, Impact, and Commercial Appeal
« Reply #2 on: January 21, 2015, 07:34:40 PM »
American wheat or a Hefewiezen
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Re: Quality, Impact, and Commercial Appeal
« Reply #3 on: January 21, 2015, 07:37:24 PM »
Pre-Pro Pils (a.k.a. Classic American Pils)

Offline Wort-H.O.G.

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Re: Quality, Impact, and Commercial Appeal
« Reply #4 on: January 21, 2015, 07:40:34 PM »
helles, dort or oktoberfest.
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Offline morticaixavier

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Re: Quality, Impact, and Commercial Appeal
« Reply #5 on: January 21, 2015, 07:44:07 PM »
Pre-Pro Pils (a.k.a. Classic American Pils)

I am seriously considering this. I have a CAP recipe that has done well in contests. I know I can do it 6 weeks grain to glass even if it's pushing it a bit.

helles, dort or oktoberfest.

This is also a strong contender. My marzen is my wifes favorite of my recipes and she's pulling for this one.

Belgian Wheat.

I always worry that the belgian categories will be mobbed. But I do have a sort of BDS/wheat wine thing already brewed that I could enter if it came to it.
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Offline HoosierBrew

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Re: Quality, Impact, and Commercial Appeal
« Reply #6 on: January 21, 2015, 07:51:40 PM »
Using an accelerated lager schedule (like Tasty's or brulosophy), I say IPL.  I've had good ones ready in that time frame. I think I used WLP940 last time.

Edit -  With the popularity of IPA through the roof, I saw it for the 'potential commercial appeal and impact'. Plus, it can be a really good beer.
« Last Edit: January 21, 2015, 07:56:07 PM by HoosierBrew »
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Offline morticaixavier

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Re: Quality, Impact, and Commercial Appeal
« Reply #7 on: January 21, 2015, 08:00:54 PM »
Using an accelerated lager schedule (like Tasty's or brulosophy), I say IPL.  I've had good ones ready in that time frame. I think I used WLP940 last time.

Edit -  With the popularity of IPA through the roof, I saw it for the 'potential commercial appeal and impact'. Plus, it can be a really good beer.

I once got dinged in a comp on an IPA because they said it was too clean, should have entered it as an IPL. It was fermented with us-05.

good idea also. Cash in the IPA thing but differentiate a bit.
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Offline HoosierBrew

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Re: Quality, Impact, and Commercial Appeal
« Reply #8 on: January 21, 2015, 08:03:45 PM »
Using an accelerated lager schedule (like Tasty's or brulosophy), I say IPL.  I've had good ones ready in that time frame. I think I used WLP940 last time.

Edit -  With the popularity of IPA through the roof, I saw it for the 'potential commercial appeal and impact'. Plus, it can be a really good beer.

I once got dinged in a comp on an IPA because they said it was too clean, should have entered it as an IPL. It was fermented with us-05.

good idea also. Cash in the IPA thing but differentiate a bit.

I did too once (1056).  That Mexican Lager strain is extremely clean - pretty much invisible to me.  Easy to use ,too. 
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Offline flbrewer

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Re: Quality, Impact, and Commercial Appeal
« Reply #9 on: January 21, 2015, 08:20:21 PM »
Pale Lager

Offline Jimmy K

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Re: Quality, Impact, and Commercial Appeal
« Reply #10 on: January 21, 2015, 08:35:17 PM »
By commercial appeal do you mean would be picked by a commercial brewery for ramp-up or pro-am?
 
I like Helles and CAP for the relative uncommonness. The wheats might be too common.
 
If it's for a certain brewery I'd also look at their lineup and stay away from anything close to their usual beers.
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Re: Quality, Impact, and Commercial Appeal
« Reply #11 on: January 21, 2015, 08:37:30 PM »
I am seriously considering this. I have a CAP recipe that has done well in contests. I know I can do it 6 weeks grain to glass even if it's pushing it a bit.

If we are looking at things from a broad appeal point of view, CAP wins hands down.  It's the only beer style I have brewed that has appealed to the BMC members of my family as well as the craft beer members of my family.  Most craft beer drinkers believe that the beer is all malt until they learn that it is not.  What used to be really cool before my grandparent's and most of my parent's generation passed was the look of approval that I received when the men from these generations took their first sip.  It's the beer that they remembered from a period of time before consolidation drove the smaller players out of business.

« Last Edit: January 23, 2015, 02:17:01 AM by S. cerevisiae »

Offline erockrph

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Re: Quality, Impact, and Commercial Appeal
« Reply #12 on: January 21, 2015, 08:57:20 PM »
I'd go pale lager (CAP/helles/dort/Pils) if you're targeting the BMC crowd; Maerzen or Alt if you're targeting the Sam Adams crowd; and some novel IPA variant if you're targeting the craft brew crowd. IPL is good, or maybe something like hibiscus or fruit added to a "normal" IPA. Saison is another popular choice with the craft brew crowd that would work as well.
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Offline dmtaylor

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Re: Quality, Impact, and Commercial Appeal
« Reply #13 on: January 21, 2015, 08:58:40 PM »
Bourbon barrel chocolate coffee raspberry Russian Imperial Stout.

Oh yeah.... 6 weeks?  Hell, make it anyway.  Folks like their RIS like sweet syrup at SG=1.045.
« Last Edit: January 21, 2015, 09:03:39 PM by dmtaylor »
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Offline morticaixavier

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Re: Quality, Impact, and Commercial Appeal
« Reply #14 on: January 21, 2015, 09:14:26 PM »
Bourbon barrel chocolate coffee raspberry Russian Imperial Stout.

Oh yeah.... 6 weeks?  Hell, make it anyway.  Folks like their RIS like sweet syrup at SG=1.045.

that's a winner for sure dave  ::)

By commercial appeal do you mean would be picked by a commercial brewery for ramp-up or pro-am?
 
I like Helles and CAP for the relative uncommonness. The wheats might be too common.
 
If it's for a certain brewery I'd also look at their lineup and stay away from anything close to their usual beers.

good call. I'll take a look at that.
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