Author Topic: Elysian Just sold to Anheuser-Busch  (Read 3698 times)

Offline yso191

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Elysian Just sold to Anheuser-Busch
« on: January 23, 2015, 06:48:40 PM »
I just saw this.  Here is the money quote:

"Breaking news – we don’t have all the details yet, but some rumors we caught wind of earlier this week are confirmed this morning in an email from Dick Cantwell, Brewmaster and Co-owner of Elysian Brewing Company.

“I’m free to tell you it’s true. Elysian is now part of ABI,” said Cantwell."


Wow they are really in a buying mode!
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Offline denny

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Re: Elysian Just sold to Anheuser-Busch
« Reply #1 on: January 23, 2015, 06:53:36 PM »
Here we go again....
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Offline yso191

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Re: Elysian Just sold to Anheuser-Busch
« Reply #2 on: January 23, 2015, 06:56:19 PM »
Here we go again....

Cue Elysian haters in 4...3...2...
Steve
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Offline Stevie

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Re: Elysian Just sold to Anheuser-Busch
« Reply #3 on: January 23, 2015, 06:59:07 PM »
Wow. Didn't see that coming. I'm a fan of their beers.

Offline morticaixavier

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Re: Elysian Just sold to Anheuser-Busch
« Reply #4 on: January 23, 2015, 07:00:02 PM »
The more I think about it the more I can't find the downside to these deals. The brewer, all the investors that helped them build, all get a nice return on their time and it opens up space in the market at the bottom for more new breweries. After all, there is no way that ABI is going to continue to maintain hundreds of tiny operations with all the overhead associated with that. They still don't seem to get that the consumer wants to buy from a small independent guy just as much as they want to buy xyz brand of beer.
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Offline kramerog

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Re: Elysian Just sold to Anheuser-Busch
« Reply #5 on: January 23, 2015, 07:11:52 PM »
I have a homebrewery for sale, home not included. 

Offline flbrewer

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Re: Elysian Just sold to Anheuser-Busch
« Reply #6 on: January 23, 2015, 07:16:47 PM »
After all, there is no way that ABI is going to continue to maintain hundreds of tiny operations with all the overhead associated with that. They still don't seem to get that the consumer wants to buy from a small independent guy just as much as they want to buy xyz brand of beer.

I've got mixed thoughts about these deals. I will say though that AB has PLENTY of money to scoop up these large regional breweries. They made over 40 Billion in revenue last year.


Offline narvin

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Re: Elysian Just sold to Anheuser-Busch
« Reply #7 on: January 23, 2015, 07:29:33 PM »
Dick Cantwell?  More like can't dick well, amiright?

Seriously though, if he wants to get out, that's fine.  He's been in it for a long time and deserves a retirement.
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Offline theDarkSide

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Re: Elysian Just sold to Anheuser-Busch
« Reply #8 on: January 23, 2015, 07:34:54 PM »
Here we go again....

Cue Elysian haters in 4...3...2...

And I'm sure most of the haters would jump at an offer even faster than they did.

However, if one of my local favorites decided to do this, I may feel a little betrayed.  When did craft beer get so complicated and trendy?
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Offline HoosierBrew

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Re: Elysian Just sold to Anheuser-Busch
« Reply #9 on: January 23, 2015, 07:43:28 PM »
The more I think about it the more I can't find the downside to these deals. The brewer, all the investors that helped them build, all get a nice return on their time and it opens up space in the market at the bottom for more new breweries. After all, there is no way that ABI is going to continue to maintain hundreds of tiny operations with all the overhead associated with that. They still don't seem to get that the consumer wants to buy from a small independent guy just as much as they want to buy xyz brand of beer.

I agree. They don't get it. Another craft (hopefully a good one) will take their place.
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Offline morticaixavier

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Re: Elysian Just sold to Anheuser-Busch
« Reply #10 on: January 23, 2015, 07:50:15 PM »
After all, there is no way that ABI is going to continue to maintain hundreds of tiny operations with all the overhead associated with that. They still don't seem to get that the consumer wants to buy from a small independent guy just as much as they want to buy xyz brand of beer.

I've got mixed thoughts about these deals. I will say though that AB has PLENTY of money to scoop up these large regional breweries. They made over 40 Billion in revenue last year.

oh they'll keep buying. My point was more that they won't keep that physical brewery around very long. They want the brand, the facilities are more of a liability than anything else in the long run. Once you remove the People and the facilities all that's left is the recipe and as we all know recipe is only about 10% of a great beer.
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Offline flbrewer

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Re: Elysian Just sold to Anheuser-Busch
« Reply #11 on: January 23, 2015, 07:51:44 PM »
Good point. I wonder if this is a full buyout or an investment? Terrapin took money years ago and IMO is still quite popular as a craft brewery.

Offline cascadesrunner

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Re: Elysian Just sold to Anheuser-Busch
« Reply #12 on: January 23, 2015, 08:22:25 PM »
Jonathan is nailing it here.  There are plenty of smaller operations that put out a fantastic product, but dont get the traffic.  Maybe this will get their front swinging more.  I am fortunate to live in the land of plenty where you can't throw a rock without hitting a brewery, but I might feel differently if this was my tiny hometown in Iowa.  Then again, it's so flat I could probably another on the horizon.
« Last Edit: January 23, 2015, 08:24:09 PM by cascadesrunner »
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Offline BrewingRover

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Re: Elysian Just sold to Anheuser-Busch
« Reply #13 on: January 23, 2015, 08:49:08 PM »
Good point. I wonder if this is a full buyout or an investment? Terrapin took money years ago and IMO is still quite popular as a craft brewery.

Brewbound says it's a full purchase
http://www.brewbound.com/news/anheuser-busch-inbev-acquire-elysian-brewing-company

I think you'll see more deals like this as the wave of pioneers nears retirement.
It's such a fine line between stupid and clever.

Offline jweiss206

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Re: Elysian Just sold to Anheuser-Busch
« Reply #14 on: January 23, 2015, 09:04:09 PM »
I believe they're going to need to rethink the slogan on their Loser Pale Ale.....

http://beerpulse.com/2011/03/elysian-brewing-sub-pop-records-team-up-on-loser-pale-ale-again/
« Last Edit: January 23, 2015, 09:12:53 PM by jweiss206 »