[micsager]

To people like us, beer is important.  Craft beer, homebrewing, quality, etc.  In all honesty, most beer drinkers probably don't care what they drink.  We struggle to understand that because we are passionate about beer.  The average beer drinker is probably fine with BudMillerCoors products.  That is beginning to change more and more thankfully.  If Elysian beer still makes a high quality product, I will buy it again.

+1

I say we give them a few years, and see what happens.  The Friday night this news broke I was serving beer at a local beerfest, and the guys from Elysian were a couple booths down.  They indicated lots of folks were flipping them crap about the sale.  (and then asked for a beer)  From what this guy said, the employees had no clue until it was public.