There was a boycott in NC of brands (both wine and beer) from a particular distributor when we were trying to change the ABV laws in NC in 2005 and they stood in our way. They quickly changed their tune and got with the program. Despite their best efforts, to this day they still have difficultly in some areas getting taps and finding shelf space.
This is a very different situation, but even with Bell's best spin from their PR firm I doubt they will take hold again in the Western, NC market unless something happens. Bell's had a honey hole in NC when the laws changed and they came in. Today the market is decidedly different. If they lose a tap, it may take awhile to earn that slot back. People tend to remember the bad much more than they remember the good.
If I were Bell's I'd get an agreement in place with Innovation. They can TM their name, we can TM our slogan, both can distribute beer everywhere and all would be just fine in the world.
Inspired does not equal Innovation (Inspired Brewing - Innovation Brewing) and "Bottling innovation.." does not equal "Innovation Brewing".
And major a 9 does not look like a 6 unless you are drunk and standing on your head.