I'm excited about trying their yeast when it's available.
Talking with Jason (whom I've known for a while from him working at Wyeast and attending other NHCs), it sounds like it should retail for $2 more than typical smack packs, but have twice as much viable yeast.
I like the idea of organic yeast, but don't really care that much about that. I do like the packaging, the higher cell count, and the promise of "producing a product in an environmentally responsible way".