Author Topic: AB Acquires Golden Road  (Read 563 times)


Offline narcout

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Re: AB Acquires Golden Road
« Reply #1 on: September 23, 2015, 05:17:38 PM »
People outside of the area probably aren't too familiar with this brewery, but they spread through Southern California at an incredible rate. 

It's available on draft almost everywhere (and in cans at the store), and they only started in 2011.
It's too close to home
And it's too near the bone

Offline goschman

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Re: AB Acquires Golden Road
« Reply #2 on: September 23, 2015, 05:45:54 PM »
The main benefit of these purchases is being able to get beer that I wouldn't normally find. Other than that, the whole thing bugs me. Not sure if that video could be any cheesier. If you can't beat 'em, buy 'em...
« Last Edit: September 23, 2015, 05:47:32 PM by goschman »
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Offline flbrewer

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Re: AB Acquires Golden Road
« Reply #3 on: September 23, 2015, 06:33:54 PM »
The main benefit of these purchases is being able to get beer that I wouldn't normally find. Other than that, the whole thing bugs me. Not sure if that video could be any cheesier. If you can't beat 'em, buy 'em...

Ditto, and yeah the video...if Meg took another sip of that beer I was gonna throw my iPhone down.

Offline theDarkSide

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Re: AB Acquires Golden Road
« Reply #4 on: September 23, 2015, 06:39:31 PM »
Quite the love-fest on the video.  Now does AB own the brewery, 51% of the brewery or just a distribution contract?  What exactly does "partnership" mean when AB is involved?

And no way that guy is 32 :)
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Offline Stevie

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Re: AB Acquires Golden Road
« Reply #5 on: September 23, 2015, 06:55:36 PM »
Working for a large company, I get to watch quite a few videos similar to the tone in this one. The biggest issue is they didn't rehearse their lines. It's obvious it was not off the cuff, so might as well make it polished.

Wolf among weeds is a so-so double IPA. A bit harsh for my liking.

Offline udubdawg

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Re: AB Acquires Golden Road
« Reply #6 on: September 28, 2015, 04:35:59 PM »
cue the usual AB hate on the Golden Road fb page when they announced it.  Because you know the evil "bean counters" will demand rice and a bunch of GMO cost-cutting measures.   ::)

Online dbeechum

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Re: AB Acquires Golden Road
« Reply #7 on: September 28, 2015, 06:31:00 PM »
The hate for GRB goes a bit beyond the usual ABI bashing. There was a lot of oddness to the way they launched that was antithetical to what I suppose a lot of people consider the "craft way" with basically coming in with a crap ton of capital, initially sizing to 15 barrels and then purchasing a 50 BBL system before they even opened. A lot of blustery rhetoric about how they were LA's biggest craft brewery and they were different than other craft brewers because they weren't just a couple of homebrewers opening a brewery, but folks with professional experience, etc. All in all, very much a Saint Archer profile with slick marketing and meh beer quality for the longest time.

Damn shame, because I really like a few of the players in the business and a number of their employees who were shocked at the acquisition.
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