I was just listening to a discussion about Lagunitas going global. One person mentioned how that kind of thing might impact small craft breweries, and I suppose all of us to some degree. My understanding is that the monsters kind of have free reign on hop contracting. I imagine that AB or Coors or Heineken could call Yakima and get what they want easier than, for example, pFreim in Hood River. I wonder how that might play out in the future. Imagine Lagunitas growing to the size of Bud and having giant breweries in 50 or 100 other countries. Multiplying the demand for hops but not the availability. Imagine if there were as many bottles of Hop Stupid as there are Bud Light. You may say that will never happen, and I agree you are probably right, but probably right not because the market will never exist. Probably right because there can only be so much hops produced.
The Lagunitas deal may not have a large impact in the next few years, but if they accomplish their goal, it has to have an impact at some point. What if 5 or 6 breweries like them all went global?
I'm curious what some of our resident craft brewers think. Are we looking at a Hopocolypes?