As near as I can tell from this thread, "IT" would not fit as an element of describing beer in Aroma, Appearance, Flavor, or Mouthfeel. "IT" might go under Overall Impression as an intangible. But it sounds to me that to describe "IT" you need a new category called Mindfeel. "Tastes like drinking beer in Munich" is an example description that, to me, pretty much sums up that this indescribable "IT" you guys are talking about only exists in the minds of a handfull of people who love going to Germany, and talking about that they have been to Germany. I can just about guarantee that I will never know what "IT" is because I will never find myself drinking beer in Germany. So there is zero reason for me to care whether or not my beer has "IT" in it, because I wouldn't know "IT" if "IT" was there.
But, for those who have been to Munich, and who want to recreate that mindfeel, cool. What better way to get your beer-geek on?