These papers and products talk specifically about shelf stability 6-12 months out and other stability issues like haze reduction. It's a big jump to say that these will do anything other than accelerate the traditional lagering process, which does the same as fining along with other added benefits. You can have a brilliantly bright, fresh beer after 12 weeks of lagering.
I'd be interested in speeding the process up, if it gave the same result, since I find that gelatin helps but doesn't get you all the way there. We'll see. But the idea that it's an all or nothing proposition is silly.