Listening to Brad's latest episode while mashing. Does anybody else get a chuckle out of the fact that the BeerSmith podcast is sponsored by the BeerSmith software? Maybe he operates the two as separate corporate entities and the software "gives" to the podcast, but it's still humorous.
It reminds me of a college professor I had years ago. He had published dozens of journal articles and had a few college texts, two of which were required reading. When lecturing he would often cite himself in the third person. Made me chuckle every time.