Mark, you are forgetting that we are not dealing with chlorine. We are dealing with hypochlorite and subsequent chlorophenols. The taste threshold for chlorophenols in water range between 0.1 and 2 ppb (depending upon species) according to WHO. The taste threshold for chlorophenols in beer is around 10 ppb and they are plainly apparent to virtually all tasters at 30 ppb.
Assuming that dichlorophenol is the predominant species when formed in beer (I don't know that this is true), it takes two moles of hypochlorite to produce one mole of dichlorophenol and working through the molecular weights, that means that 1 ppm hypochlorite produces about 1 ppm dichlorophenol. That 400 ppb chlorine taste threshold is probably actually expressed as hypochlorite and that likely means that what was acceptable in water is WAY above the taste threshold when reacted with beer organics to create chlorophenols (400 ppb >> 30 ppb).
I'm sure many beer drinkers have experienced the following phenomena. A bar serves a beer in a glass that was washed in a chlorine-based solution. A whiff of the empty glass might have a bleach aroma to it. However, when a beer is poured into the glass, the medicinal chlorophenolic aroma is hard for some drinkers to ignore. Unfortunately, some people have little sensitivity to chlorophenols. For example, some people find some phenolic Scotches to be pleasant and drinkable, but others find them over the top...mediciney. For that reason, some beer drinkers never realize that their beers are chlorophenolic bombs, but all their friends know it.
For that reason, be sure that all bleach-related disinfecting solution is gone from your equipment before beer or wort touch them. It takes so little to screw up your beer!
(Mark, your quote from Aroxa is off. They say 300 ng/L, which is 0.3 ppb. I'm not sure that most tasters could detect it at that low level, but certainly they should at 10 ppb)