Hmmm...why not just submit into a competition? $7 an entry seems much more affordable...
We wanted to provide another channel for brewers to get feedback on their beers. We love competitions (and enter them frequently), but there are a few inherent problems we felt we could address.
For one, competitions occur on a particular date so you have to arrange your brew calendar around them. We think there's value in an on-demand service that accommodates your schedule rather than the other way around.
Also, competition feedback is usually minimal out of necessity. There are so many beers to judge and so little time to spend on each one. Our service allows the judge the luxury of spending more time with each brewer's beer.
Lastly, unlike competitions, we provide a way for brewers to submit recipe and process information for the judge to look at while evaluating the beer. This allows the judge to provide specific and actionable feedback that is deeper than what you receive in competition score sheets.