Yes specialty malts are more expensive than base malts. From material point of view, less SKUs you have simpler it is.
I can not answer your question how much specialty malts other Brewers use. May be a little research on your part can help. Good place to start is Can you brew it podcast from Brewing network.
When you look in raw material cost. Malt is sold in lb here in US. If you are serious about commercial brewing, find a malt supplier in your area and ask for price sheet. There are other cost like hops, yeast, labor, energy, water, rent ... That translate to final product cost.
Good luck.