Take up a style that the bottle shop market isn't already flooded with, i.e., anything not APA, IPA, stout or double/imperial/etc.
I went on a kick of different english pale ales for a while and really enjoyed it. Friends who shared the beer really appreciated it too as many had never tasted anything with "english" character from the yeast before. English pale ale, saison, alt, any number of lager styles (though I'm starting to see a resurgence in craft lager here locally, for better and worse). I'll still brew APAs every now and then but there are so many fresh examples I can get locally, I don't really see much point in focusing on them.