These kinds of suits but for craft beer these lawsuits are, perhaps unintentionally, setting the stage to protect craft breweries in a big way. As craft breweries are acquired by the larger conglomerates it will only be a matter of time before they start blatantly advertising the beers brewed in bulk at large facilities as being brewed at the craft brewery's pre-acquisition locations to tap into the localness of the beers as craft brands. This is particularly probable given that ABI obtained trademarks for beer on a number of area codes to potentially sell beers that sound local, like Goose Island 312 pale ale, but brewed at one of the large brewing facilities. (I would not be surprised if 312 pale is the next to endure one of these suits.) Craft breweries that are local will be able to find sympathetic consumers willing to file suit on their behalf to force the larger brewers to be honest about where the beer is brewed (or at least that it is not brewed locally) and curbing the ability to even intimate through marketing that it is a local beer.