Thanks for you answers so far and sorry for my late reply on this!
In fact, I'm a Master's candidate for a Marketing Degree. My thesis deals with creating a market development concept for a company that has developed a homebrewing product. Thus, I have to analyze preferences for product features. However, I'm doing this as a student to achieve my degree and, by completing the questionnaire, you can support me.
By the way, entering your email is completely optional and only serves as possibility to contact you in case you win the gift card. I will not give away your email or use it in any other way. In fact, I'll delete all of them after the raffle is completed.
Hope to have answered a few questions!
Yep, Marketing vs Product Development. Happy to help him understand where I stand on upscale vs manual devices as far as my preference goes for measuring certain aspects of my brewing process.
Thank goodness for the free, open market and capitalistic opportunities that we have. The free market allows us to dictate what we are willing to pay for technology, and I like to keep my homebrewing hobby as inexpensive as possible, so I usually like the old school methods of measurement.
Develop a measurement device (temp, gravity, SRM, efficiency, etc.) that is cheap and all-in-one, and maybe I will consider a purchase. Better be accurate......