These breweries have adopted facets from two styles, and combined them to fill sales gap. BMC folks like dry, light colored, low-bittered beers. Craft beer folks like C-hop profiles. Mix them together and voila - dry, a bit hoppy (but not bitter) blonde ale. Fills a void in one swoop. Brewery can brew a single batch and have something to sell to both crowds.
I personally kinda like those blondes that keep it easy on the bitterness (ie, 20-low 30 something ibus), but still display a nice noticeable citrusy hop flavor and aroma profile. They go down really easy on a hot day. Are they pale ales? I don't think so. I think they are distinct enough from pale ales to stand apart, the way Vienna and Marzen do, or Helles vs G Pils, vs Helles Export (aka Dortmunder).
When I want an APA or an IPA, that's what I'll order. God knows, there are a zillion of them. When I want something a bit lighter but still has some hops to it, this citrusy blonde profile is a delicious addition to the menu, IMHO.