Author Topic: What does “craft beer” mean to you?  (Read 4574 times)

Offline hokerer

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Re: What does “craft beer” mean to you?
« Reply #30 on: July 01, 2010, 10:05:40 AM »
I'll tell you what appeals to me more than the idea of "Craft beer". LOCAL BEER. That's what I want to see more of. I still appreciate SA and SN, and am thankful to have them as a choice when few other choices are available. But, to me, LOCAL beer is more interesting than "craft" beer.

SO this!

+ a bazillion
Joe

Offline beerocd

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Re: What does “craft beer” mean to you?
« Reply #31 on: July 01, 2010, 11:03:19 AM »
Easy there! What if you live in St.Louis?  :-X

Guess what was meant was Local Craft beer.  ;)
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Offline nicneufeld

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Re: What does “craft beer” mean to you?
« Reply #32 on: July 01, 2010, 11:24:27 AM »
Taking it to a more worldwide stage, I guess I'm more into appreciating "good" beer than "craft" beer, as such.  There are plenty of huge, efficient, corporate-y breweries in Germany that to my taste can produce much better weizen than a dozen craft brewers in the US picked at random.  I guess I'm violating the "local" thing too!

I've done in depth tours of my local brewery, Boulevard, which some might call a maker of "craft beer", but I imagine they are much like every other brewery of that size in the country...a large efficient manufacturing company, despite the marketing designed to make them appear artisanal.  I don't hold that against them.  They just happen to cater, in their production, to my tastes, as opposed to BMC, who cater to the taste of a somewhat broader market.

Offline lazydog79

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Re: What does “craft beer” mean to you?
« Reply #33 on: July 01, 2010, 12:11:04 PM »
I voted "Any special beer with real and elevated flavor profiles more distinct than typical light American or International lagers made by ANY BREWERY large or small".  IMO the beer determines whether it's a craft beer or not, not the brewery.

+1

Offline a10t2

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Re: What does “craft beer” mean to you?
« Reply #34 on: July 01, 2010, 01:51:46 PM »
I think a craft beer is any that's been "crafted", by a brewer, to taste. I don't think the size of the brewery, or the style of the beer, has anything to do with it. It's only when marketability or profitability starts to dictate the recipe that it ceases to be a "crafted" product.

So I couldn't choose any of the poll options, because I think a light lager with a high proportion of adjuncts can be a craft beer.
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Offline MrNate

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Re: What does “craft beer” mean to you?
« Reply #35 on: July 01, 2010, 03:02:36 PM »
The real problem is that the beer geek world is constantly searching to cram multiple attribute assessments into a single binary: Either it IS "craft beer," and therefore worth drinking, or it IS NOT.

So the problem is with both the principle and the native semantics of the chosen name. There is disagreement among "good beer" drinkers over what metrics define the binary, as well as whether or not the idea of defining beer binarily makes sense, not to mention individual differences in taste that causes divides over whether a particular beer IS or IS NOT.

Then you have the semantic problem - "Craft" actually means something, and when you try to tag a noun with it, you more or less expect that it will continue to mean pretty much the same thing it did before. And so the arguments about production methods and barrels-per-year and multi-million-dollar ad campaigns begin. None of which are particularly relevant to the beer itself.

I would propose that instead of trying to conflate all of our myriad passions about beer into one slippery metric, we should instead think of a better, more complex model to define our world. A well-crafted model for more sophisticated mental palates, if you will.

If I were to take a stab at it, it would look something like this: There are brewing companies, brewers, and beer.

Starting with the premise that the beer comes first in all of this, let's say that within beer, there is a subset called "Commodity Lager," and another called "Good Beer." In a Venn diagram, there would be some overlap between the two, and "Good Beer" would NOT encompass everything that is NOT "Commodity Lager." In other words, there can be Commodity Lagers that can be considered good by virtue of being, well, the best of the worst (Heineken draft?) - and there can be beers that are not CL but also just not good.

So let's say we have a Beer. We have decided it is a Good Beer, and not a Commodity Lager. The temptation now is to slip back into old patterns of thinking and call this a Craft Beer. I say don't. Call it what it is. Call it Good Beer. Save "Craft" for the brewer, who is either the sort who constantly innovates for the purpose of crafting new beers, or the sort who is mainly focused on consistently producing the same beers over and over, flawlessly.

Brewing companies, often inextricable from brewers in our minds but very different entities, can come in all sizes. Large, Medium, and Small should be adequate descriptions. Throw in some descriptors for things like community involvement and corporate philosophy and we should start to see a workable language emerge. A bit of codification and we should be able to come up with some reasonably agreeable terms for the most common combinations.

Good god I've just run on at the mouth. Oh well, feel free to ignore me.
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Offline akr71

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Re: What does “craft beer” mean to you?
« Reply #36 on: July 01, 2010, 03:57:16 PM »
Even though I voted for the 4th choice (A beer with real and elevated flavor profiles more distinct than typical light American or International lagers made by a SMALL BREWERY), I'm not sure the size of the brewery is a huge factor.

Having said that - I don't consider Guiness to be a Craft Brewery - the flavor and dedication to a good product is there, but age and size of the brewery just doesn't fit the 'craft brewery' profile in my mind. A craft brewer in my mind is one that is trying to expose the public to what beer can be and what it used to be before the market was inundated with fizzy yellow water.
Andy

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Offline theoman

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Re: What does “craft beer” mean to you?
« Reply #37 on: July 02, 2010, 01:55:19 AM »
A craft beer is a beer created for the love of the product, not for the love of the profit it might make.

Offline babalu87

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Re: What does “craft beer” mean to you?
« Reply #38 on: July 02, 2010, 04:25:13 AM »
Oooh Ooooh Ooooh

Mr Kotter, I've got it!

Craft beer = no bikini's or mud wrestling in their ads
Jeff

On draught:
IIPA, Stout, Hefeweizen, Hallertau Pale Ale, Bitter

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Hefeweizen,Berliner Weisse, Mead

Offline beerocd

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Re: What does “craft beer” mean to you?
« Reply #39 on: July 02, 2010, 05:52:33 AM »
Craft beer = no bikini's or mud wrestling in their ads

But... I like bikini's and mud wrestling.  :-[

Maybe it's as simple as "if you have an _ite, or _ight type beer in your lineup - you are no longer a craft brewer" because there's no way it's about making good beer anymore.
The moral majority, is neither.

Offline babalu87

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Re: What does “craft beer” mean to you?
« Reply #40 on: July 02, 2010, 06:24:13 AM »
Sam Adams Light
4% ABV

Stone Levitation
4.4% ABV

I prefer the Sam Light
Jeff

On draught:
IIPA, Stout, Hefeweizen, Hallertau Pale Ale, Bitter

Primary:
Hefeweizen,Berliner Weisse, Mead

Offline beerocd

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Re: What does “craft beer” mean to you?
« Reply #41 on: July 02, 2010, 06:46:25 AM »
Sam Adams Light
4% ABV

Stone Levitation
4.4% ABV

I prefer the Sam Light

I would call these session beers. Definitely not "light". But, maybe just like "craft" we have a definition problem in "light".

SA is only Light compared to other SA beers - 124 calories and 9.7 grams of carbs.
Stone - Big hoppy character with rich malt flavors and citric overtones 145 calories.


The moral majority, is neither.

Offline brewballs

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Re: What does “craft beer” mean to you?
« Reply #42 on: July 02, 2010, 07:19:52 AM »
I consider brewing to be a craft at any level.
Change it back.

Offline bluesman

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Re: What does “craft beer” mean to you?
« Reply #43 on: July 02, 2010, 07:29:21 AM »
By consensus "what is the definition of craft beer" as understood by homebrewers and brewers alike?
Ron Price

Offline hamiltont

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Re: What does “craft beer” mean to you?
« Reply #44 on: July 02, 2010, 08:02:40 AM »
Oooh Ooooh Ooooh

Mr Kotter, I've got it!

Craft beer = no bikini's or mud wrestling in their ads
  Arnold Horshack.  I know, off-topic but thanks for the memory!!!
If Homebrew & BBQ aren't the answer, then you're askin' the wrong questions... Cheers!!!