"A beer may taste extra special because of the feel of the table where you’re sitting. It may be better because of the beauty of the historic old building and the friendly locals. Perhaps the warm weather, the comfortable clothes you’re wearing, and the extra Euros you discovered in your pocket help it taste really good, too! Everything that affects you affects your perception and ultimately your enjoyment of any beer. Perhaps, in the end, there isn’t anywhere else in the world that a Kölsch will taste as good as it did that special day in Cologne, but one never knows what unique joy the next beer moment may bring. So, make the most of each moment and enjoy each beer as if it were completely unique, because in reality it is unique to you and the moment you are enjoying." J. Zainasheff
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