I realize the topic has drifted from this somewhat, but I just drew this connection and it's bugging me...
Making a story to sell beer? That's called advertising. Though advertising is not evil, well, we all know about Budweiser's ad department. They rely on stories to sell their beer. Ads are fine, stories are fine, but the beer also needs to be fine. Don't drink something because of the story.
One of our local breweries has a great story. Their beer sucks, is often infected, overcarbed, or showing other flaws. Even the buy local "story" isn't enough to get me to spend money on their beer.