Author Topic: Did NB sell out?  (Read 6307 times)

Offline guido

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Did NB sell out?
« on: October 14, 2016, 02:58:18 AM »
I'm hearing all sorts of conflicting information. Did Northern Brewer sell out to InBev?
Well...I woke up this morning and I got myself a beer

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Offline Stevie

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Re: Did NB sell out?
« Reply #1 on: October 14, 2016, 03:00:35 AM »
That's what I heard. Sold to their incubator.

Offline tommymorris

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Re: Did NB sell out?
« Reply #2 on: October 14, 2016, 03:06:27 AM »
That's what I heard. Sold to their incubator.
What incubator? Are we taking about the stores? Why would InBev want a relatively very small retail business for home brew supplies?

Offline guido

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Re: Did NB sell out?
« Reply #3 on: October 14, 2016, 03:07:05 AM »
That's what I heard. Sold to their incubator.

If it's true, they just signed their own suicide note.
Well...I woke up this morning and I got myself a beer

     -"Roadhouse Blues,"  Jim Morrison

Offline guido

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Re: Did NB sell out?
« Reply #4 on: October 14, 2016, 03:16:20 AM »
That's what I heard. Sold to their incubator.
What incubator? Are we taking about the stores? Why would InBev want a relatively very small retail business for home brew supplies?

Because they can, to show us who's the boss.
Well...I woke up this morning and I got myself a beer

     -"Roadhouse Blues,"  Jim Morrison

Offline Stevie

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Did NB sell out?
« Reply #5 on: October 14, 2016, 03:28:32 AM »
That's what I heard. Sold to their incubator.
What incubator? Are we taking about the stores? Why would InBev want a relatively very small retail business for home brew supplies?
I obviously don't know numbers. But they must be top three in the country.

One source. - http://mnbeeractivists.com/newsfeed/northern-brewer-midwest-supplies-acquired-ab-inbev

Offline tommymorris

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Re: Did NB sell out?
« Reply #6 on: October 14, 2016, 03:31:31 AM »
I agree NB is a very large HBS but very small for InBev.

Maybe I underestimate NB revenue and profit but I am thinking annual revenue less than $10M. That doesn't seem worth InBev's time or attention.

Offline Stevie

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Re: Did NB sell out?
« Reply #7 on: October 14, 2016, 03:39:51 AM »
I agree NB is a very large HBS but very small for InBev.

Maybe I underestimate NB revenue and profit but I am thinking annual revenue less than $10M. That doesn't seem worth InBev's time or attention.
What If they use their contracts to make it THE homebrew supply? Maybe NB grain prices will finally become reasonable.

Offline tommymorris

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Did NB sell out?
« Reply #8 on: October 14, 2016, 03:41:22 AM »
The article from vists.com list bevinsights.com as their source. Google search "site:bevinsights.com northern brewer" shows nothing.  I don't see a paywall.

If they drastically cut NB prices they might become competitive or close to it.

Offline dbeechum

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Re: Did NB sell out?
« Reply #9 on: October 14, 2016, 03:49:06 AM »
bevinsights runs a paid email list for daily stories. That's where it ran. I've had multiple confirmations from different sources
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Offline Philbrew

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Many of us would be on a strict liquid diet if it weren't for pretzels.

Offline guido

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Re: Did NB sell out?
« Reply #11 on: October 14, 2016, 09:04:49 AM »
I agree NB is a very large HBS but very small for InBev.

Maybe I underestimate NB revenue and profit but I am thinking annual revenue less than $10M. That doesn't seem worth InBev's time or attention.
What If they use their contracts to make it THE homebrew supply? Maybe NB grain prices will finally become reasonable.

A monopoly and good prices never go together.
Well...I woke up this morning and I got myself a beer

     -"Roadhouse Blues,"  Jim Morrison

Offline Hooper

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Re: Did NB sell out?
« Reply #12 on: October 14, 2016, 12:00:09 PM »
Maybe they will have super cheap Bud and Bud Light Kits...
“Stay with the beer. Beer is continuous blood. A continuous lover.”
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Offline beersk

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Re: Did NB sell out?
« Reply #13 on: October 14, 2016, 12:47:49 PM »
Guess I won't be buying from NB ever again... Cool!

This deal makes zero sense to me.
die Schönheit der bier...

Jesse

Offline HoosierBrew

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Re: Did NB sell out?
« Reply #14 on: October 14, 2016, 12:53:37 PM »
I feel the same, Jesse. I buy elsewhere anyway normally, but I won't buy from them again. Secondly, I just don't get it. Strange buyout to me, especially with homebrewing supposedly leveling off.
Jon H.