Thanks for the replies guys. I also have no idea where John makes more money. In reality, that is where I would choose to purchase, as I think he was the biggest influence in my early days of brewing (4 years ago when I started.) I guess what got me was the BA email announcing my special opportunity to buy at 40% off ( which turned out to be more expensive than simply using Amazon) The difference in the end is essentially the cost of shipping from BA, but at that point, I feel my purchase from them puts more $ in their pocket or the shipping company's, rather than John's. As I stated earlier, I may not even buy it, but just kinda challenging the exclusive member benefit discount, when anyone with Amazon Prime can get a better price than someone using the member discount.