So, any beer that isn't an American Light Lager is craft?
I'm not saying that "small, independent, traditional" is the perfect definition of craft beer, but this makes even less sense to me. Craft beer is not a style of beer.
How about this. Keebler elves can NOT make home-made cookies. They can make very good cookies and by contrast many home-made cookies SUCK. So just because Ernie the elf makes a great cookie, does not make it home-made
Now, if Yellowhammer made BMC-ish beers - is that craft?I say it is - someone will think it's a great beer, made by a small, independent, traditional, low volume brewer. The same beer, made by BMC - is not craft beer.
Wikipedia - A craft is a skill, especially involving practical arts. It may refer to a trade or particular art.
By definition, I agree in that the intent of the process at the end of the day is to acheive a product that was targeted for it's quality as the main focus utilizing the skills of talented brewers and not for the sole purpose of financial gain however large or small the brewery may be.
In the case of Magic Hat that remains to be seen as the direction or focus of the business may be redirected.
Can craft beer be bad? sure it can...
Is all craft beer good beer? ...you be the judge
It's the act of creating a product with the use of sound brewing skills, brewing knowledge and an artful spirit that are all incorporated into the creation of craft beer.